Lyft markets itself as a flexible, community-driven alternative in the rideshare economy. The company insists that its drivers are independent contractors, free to choose when and where to work. But beneath the marketing lies a digital management system that controls driver behavior through data, algorithms, and financial dependence.
This white paper examines Lyft’s technological and economic control mechanisms — from algorithmic trip assignments to driver ratings and pay structures — to show how “flexibility” often functions as a form of invisible management. These insights also explain why drivers frequently seek the help of a Lyft Injury Lawyer when accidents or disputes arise, as accountability becomes blurred between “independence” and actual control.
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